photos by Michelle Carney
Community Pep Rally tonight at Bulldog Stadium
The Howe Athletic Booster Club will introduce all fall football teams from Kindergarten through varsity along with cheerleaders, volleyball, band and cross country. Free watermelon and Dr. Pepper beverages will be available. Also, there is an open house for the new facilities at Bulldog Stadium. It all starts at 6:30 tonight.
Howe Enterprise Readership Numbers
The newspaper business is one thing; the online newspaper business in an entirely different animal. In traditional newspaper advertising, it’s completely subjective on how many people saw your ad. And they like it like that because they can throw newspapers out to a different town for a week and claim a larger circulation. However, in the online newspaper business, you can tell your advertiser EXACTLY what he or she is getting for their dollar. Even in radio, they go by Arbitron Ratings. Having been in radio for quite some time, I’m very familiar with the crapshoot that game can be when a small amount of people fill out a survey. Television is the same way with The Nielson Ratings, which is the same company as Arbitron Ratings.
The bottom line is that when all of those subjective numbers look good for a radio station or TV, they boast about them. And when they are not so good, people get fired and those numbers get hidden from their customers. As mentioned before, an online newspaper has no excuses. The data is at their fingertips if they are tracking it properly with Google Analytics. If anyone is hiding their online readership, there’s probably a reason for it.
So with all of that said, the curtain is being pulled back and the readership numbers are being revealed to the general public and not just future hopeful advertising customers. They say you’re only as good as your last 30 days, so here’s the last 30 days even without school having begun yet. I expect these numbers to have a significant jump starting next week (and keep in mind, Google Analytics didn’t pick up our readers for three days while the conversion was made to the new website last week) :
3,878 – Total visits to HoweEnterprise.com
2,082 users
7,361 page views
25-34 – the average age of the reader
54.15% – male readers
Howe Volleyball advances to gold bracket
The Howe Lady Bulldogs Volleyball team got 2nd in their pool and advanced to the gold bracket today in the Farmersville Tournament. Sherman: 17-25,24-26 Kills-Hailey Hopper 2, Kayla Anderson 3, Tiffany Lallier 4, Emily Sanders 2 Digs- CC Counts 2, Hopper 3, Anderson 2, Lallier 1, Tori Abner 3, Sanders 2 Aces- Hopper 1, Lallier 3 Assists-Counts 10, Anderson 1 Lone Oak: 25-21, 25-14 Kills-Hopper 1, Anderson 4, Lallier 4, Abner 5, Sanders 4 Digs-Hopper 2, Anderson 1, Lallier 2 Aces-Counts 1, Anderson 1, Sanders 2 Assists-Counts 17 Blocks-Anderson 2 Boles: 19-25, 25-14, 25-19 Kills-Counts 2, Anderson 4, Lallier 6, Abner 5, Sanders 8 Digs-Counts 1, Hopper 1, Anderson 3, Abner 3, Sanders 1 Aces-Anderson 3, Abner 1, Sanders 3 Assists-Counts 23 Blocks-Anderson 2, Abner 2
Bon appétit for Howe vs. Paris in scrimmage
The new scoreboard was lit up pretty good Thursday night as Howe put some final touches on the new shiny upgrades at Bulldog Stadium. The prettiest upgrade just might indeed be the football played on the field instead the cosmetics.
Dual-credit cheerleaders and Spike visit Grayson College South Campus
Buck Snort BBQ will sponsor Howe Bulldogs broadcast
Throwback Thursday
It’s been 50 years ago this month that Norman Dickey became a Howe Bulldog. His story will be in this coming Monday’s Howe Enterprise.
40 year anniversary band T-shirts on-sale today
City of Howe hires Walker to head up Economic Development
“With the recent increase in residential and commercial development along the US 75 corridor just south of Howe and with increased interest in development we are experiencing in the city and the city’s extraterritorial jurisdiction, city staff and the council believe that time has come of having an employee dedicated to economic development for the City of Howe. Monte Walker was was offered the position of director and has accepted. Walker will assume the duties starting October, 2014.” – Joe Shephard, City Administrator
This will have no effect on the publication of The Howe Enterprise, as Walker will remain owner/editor.
(Complete story in Monday’s edition)